Video testimonials are one of the most powerful tools in marketing today. They offer authentic, relatable, and credible social proof that can have a significant impact on how potential customers perceive your brand. Whether you're showcasing the positive experiences of your customers, event attendees, or employees, video testimonials bring stories to life and foster trust in your brand.

However, capturing the perfect testimonial requires asking the right questions. The right questions can help you get valuable insights, genuine emotions, and compelling narratives that resonate with your audience. This guide, “80 Questions to Ask in a Video Testimonial”, is designed to do exactly that. We’ve carefully curated 80 questions divided into four categories to help you capture powerful and meaningful testimonials. Each category focuses on a different type of testimonial:

1. Product Customers: Questions for those who have purchased and used a product.
2. Service Customers: Questions for those who have experienced a service.
3. Event Attendees: Questions for individuals who have attended an event.
4. Employees: Questions for employees to share their experience working within the company.

These questions will help guide your interviews, ensuring you get the most impactful responses that highlight your brand’s strengths and value.

If you’re showcasing a product, testimonials from satisfied customers are a powerful way to demonstrate the value and effectiveness of what you offer. These testimonials can help your prospective customers see how your product works in real-world scenarios and how it has impacted others in similar situations. The questions in this section are specifically designed to draw out insights into how your product has made a difference, what unique benefits it offers, and why customers prefer it over alternatives.

These questions are designed to gather testimonials from customers who have purchased and used a specific product:

1. What made you choose this product over others?
2. How did you first hear about our product?
3. What specific problem were you trying to solve with this product?
4. How has the product met or exceeded your expectations?
5. Can you describe how you use the product in your daily life?
6. How has this product improved your workflow/life?
7. What was your biggest hesitation before purchasing, and how do you feel about it now?
8. What specific feature do you love the most?
9. How did you feel about the price compared to the value received?
10. Can you share any results or benefits you’ve seen since using the product?
11. Would you recommend this product to others? If so, why?
12. How was your experience with the product’s quality?
13. How does this product compare to others you’ve tried?
14. What surprised you the most after using the product?
15. How easy was it to get started with the product?
16. Did the product help you achieve any specific goals?
17. How do others (friends, family, colleagues) react to you using this product?
18. Have you reached out to our support team? If yes, how was your experience?
19. What has changed for the better since using this product?
20. If you could describe this product in one word, what would it be?

For businesses that offer services, customer testimonials can convey the quality, professionalism, and results you deliver. Service-based testimonials often highlight personal experiences and the tangible benefits customers have gained from choosing your business. The questions in this section aim to capture the unique value of your service, how it solved your customers’ problems, and what makes your approach stand out. These insights can be crucial for building trust and credibility among future clients.

These questions focus on gathering feedback from customers who have used a service:

1. What specific challenge or need led you to seek out our service?
2. How did you find out about our service?
3. How has this service impacted your business/life?
4. What aspect of the service impressed you the most?
5. How did you feel about our communication and responsiveness?
6. What results or outcomes have you experienced since using our service?
7. Were there any concerns you had before purchasing the service? How were they resolved?
8. How was the service experience different from what you expected?
9. How would you describe the process of working with us?
10. What is the biggest benefit you’ve experienced from our service?
11. How did our service compare to others you’ve used before?
12. What advice would you give to someone considering our service?
13. What made our service stand out compared to others?
14. How did our team make the process easier for you?
15. What problem did our service solve for you?
16. How satisfied are you with the value for money?
17. What would you say to someone on the fence about using our service?
18. How has our service helped you achieve your goals?
19. Can you share any measurable improvements since using our service?
20. Would you return to us for future services? If so, why?

Whether you’re hosting conferences, workshops, or networking events, testimonials from attendees can provide powerful validation for the success and impact of your event. When someone hears about the positive experiences of others who attended your event, it can significantly influence their decision to participate in future events. The questions in this section focus on capturing attendee highlights, key takeaways, and the overall event experience. This allows you to showcase not only the value of your event but also the quality of the atmosphere, content, and networking opportunities you provide.

These questions are tailored for gathering feedback from people who have attended an event:

1. What brought you to this event?
2. What were your expectations before attending?
3. How did you first hear about this event?
4. What was the most valuable part of the event for you?
5. What topics or speakers stood out to you the most?
6. How would you describe the atmosphere of the event?
7. What new insights or knowledge did you gain?
8. Was there a key takeaway that you found particularly impactful?
9. How do you plan to apply what you learned at the event?
10. What was your favourite moment or highlight?
11. How was your overall experience with the event’s organisation and logistics?
12. How did you feel about the networking opportunities available?
13. Would you attend a similar event in the future? Why or why not?
14. How did this event compare to others you’ve attended?
15. What was your main reason for deciding to attend?
16. How did the event help you in your personal or professional development?
17. What was your biggest surprise at the event?
18. How would you describe this event to someone considering attending next time?
19. How did the event meet (or exceed) your expectations?
20. Is there anything you’d like to see improved or added to future events?

Happy, motivated employees are the backbone of any successful business. Their experiences can tell a compelling story about your company’s culture, values, and work environment. Employee testimonials can be a valuable tool in attracting top talent, demonstrating your commitment to growth and development, and showcasing the positive aspects of working at your company. The questions in this section are crafted to highlight what your employees love about working for your business, how they’ve grown in their roles, and what makes your company an exceptional place to work.

These questions are intended for employees to share their experience working within a company:

1. What initially attracted you to work for this company?
2. How has your role evolved since you first joined?
3. What do you enjoy most about your job?
4. How would you describe the company culture?
5. What’s a typical day like in your role?
6. How does the company support your professional growth?
7. What’s the best part of working with your team?
8. How has the company helped you achieve your career goals?
9. How do you feel about the leadership and management?
10. What’s been your proudest moment while working here?
11. What values of the company do you connect with the most?
12. How does the company recognise and reward hard work?
13. What makes you feel appreciated as an employee?
14. How has the company handled challenges or changes?
15. What would you tell someone considering joining the company?
16. How does the company support work-life balance?
17. What do you find most motivating about your work?
18. How would you describe the communication within the company?
19. What has been your most memorable experience working here?
20. What excites you about the future of the company?

Incorporating video testimonials into your marketing strategy can significantly boost your brand’s reputation and influence potential customers. Whether you’re gathering feedback from customers, event attendees, or employees, the questions provided in this guide will help you capture authentic stories that resonate. Use these questions as a framework for your interviews, but feel free to adapt them to suit your specific needs. By doing so, you’ll be able to craft testimonials that not only highlight your product or service but also connect emotionally with your audience, driving deeper engagement and trust.